Mamma mia, here we go again! If you're joining us on our coach trip to Mamma Mia! The Party at London’s iconic O2 Arena, it's only right to look the part. Channel your inner dancing queen (or disco king!) with an outfit worthy of the Swedish pop legends themselves. Whether you go full-on flares or just a hint of sparkle, dressing up is half the fun—and we’re here to help you do it in style.
What’s the ABBA Look?
Think 1970s glam with a side of Eurovision sparkle. ABBA’s iconic style included:
- Flares (the wider, the better)
- Platform boots (prepare to strut)
- Sequins, metallics and satin
- Bold prints and bright colours
- Flowy sleeves and jumpsuits
- And of course… glitter, glitter, glitter!
Whether you're going for full-on Björn or low-key Agnetha, there’s no wrong way to do it—just more fabulous ways.

Where to Buy Your ABBA-Inspired Outfit in the UK
If you're ready to dress to impress, here’s where you can find the perfect look without breaking the bank:
1. Online Costume Retailers
For the full ABBA fantasy:
- Smiffys – Great selection of themed costumes (search "ABBA" or "1970s disco")
- Amazon UK – Fast delivery, especially handy for last-minute sparkle
- Party Delights – Another good one for themed jumpsuits and funky accessories
2. High-Street Bargains
Add a subtle disco twist with:
- Primark – Sequin tops, flared trousers, and glittery accessories on a budget
- H&M / New Look / River Island – Look out for bold prints, flared jumpsuits and platform-style boots in their party or festival collections
3. Vintage & Secondhand Gems
For that authentic 70s look:
- Depop & Vinted – Score pre-loved, retro gems (and maybe some real 70s pieces!)
- Beyond Retro – Physical stores in London + online, packed with proper vintage flare
- eBay UK – The treasure chest of flared trousers and outrageous shirts

Accessories Make the Look
Even if you’re going simple, add a few of these for ABBA flair:
- Glittery headbands or flower crowns 🌸
- Oversized sunglasses 🕶️
- Statement earrings or chokers
- Sequin clutch bags or funky bum bags
- Temporary tattoos or face gems (for that disco glow ✨)

Ready to Go Full ABBA?
Costume or not, the energy at Mamma Mia! The Party is all about fun, freedom, and singing your heart out. So throw on something fabulous, hop on the coach, and get ready to say: “Thank you for the music!”
See you on the dance floor (or at least in your seat, dancing wildly from the waist up).